Warner Bros Discovery (WBD.O)announced Thursday that it would shut down its CNN+ streaming news service less than a month after its launch.
The media company said it envisions news as part of a broader streaming offering that would include sports, entertainment and nonfiction. It said it would pull the plug on the nascent streaming service to invest its resources in CNN’s core news-gathering operations.
“Our customers and CNN will be best served with a simpler streaming choice,” Worldwide Chairman and CEO Chris Licht said in a statement.
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The streaming service will cease operations on April 30 and customers will receive prorated refunds of subscription fees.
CNN launched the platform late last month in a bid to capitalize on the rising popularity of streaming video and the growth of digital subscriptions at major news organizations.
The streaming service offers a combination of living, on-demand and interactive programming, with an emphasis on original content.
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